I ordered the Star Wars: Edge of the Empire Beginner Game box set last night from FFG's website and it shipped today. I looked at a couple other slightly cheaper websites that also had it for sale, but I decided to go with ordering it directly from FFG at their full list price plus shipping. I can't promise I'll do that for future products, but FFG got maximum profit from me this time.
I'm surprisingly somewhat exicted about it. I guess just because it is a new Star Wars RPG, and it is not d20. The way I see it, good or bad, FFG's RPG has got to at least be better than WotC's game.